Gimpo Hyundai Premium Outlet
2012 Gimpo, Korea
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Site Area
52,374.98 SM Total Floor Area 193,791,74 SM Client Hyundai |
The design is the 1st place winning entry of a limited design competition. Major challenges of the design competition were: 1)to create a landmark shopping experience in newly developing area of Gimpo; 2) to successfully connect fi ve blocks divided by roads and a canal; 3) to create an all-season “life-style” shopping mall, in which outdoor and indoor shopping are mixed with diff erent shopping items; 4)to insert cultural and educational elements as well as various performane events, which take place in the public spaces provided along the shopping promenade adjacent to the canal. Since the canal in the middle was a main feature of the site to capitalize, European commercial road typology of “Loggia” was adopted to create an urban bumper, which becomes the main shopping axis. From this, a series of “broadwalks” with shops leads a sort of “voyage” of shopping through Loggia, ultimately arriving in four diff erent plazas, embracing the canal in front.
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