Dongyang Express Headquarters

2004 ​Seoul, Korea

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 Site Area
4,156 m2

 Total Floor Area
24,047 m2

 ​Client
DONGYANG E&C

Dongyang Express Construction Co. was looking to build a new headquarters building in Seoul and we offered a scheme that was “simple” yet “powerful”. Our design was to explore a human experience, “optical illusion”. The site was located at the highest point of the curved road, thus offering a very unique opportunity to act as a “hinge point” of the road; this also offers drivers or pedestrians two very different “view” experiences. Like a Richard Serra’s sculpture, the building is slightly tilted and irregularly formed, however, due to “optical illusion” aspect of human eye, the building will look as “straight”. Approaching from the south side of the road, the viewer would experience a “single”, very cleanly detailed curtain wall building; but approaching from the north, the viewer would experience a “two-tower” shaped building with “straighter” look.