Mona Lisa Shopping Mall

2003 ​Seoul, Korea

---

 Site Area
2,842.65 m2

 Total Floor Area
22,464.88 m2

 Client
HANWON DEVELOPMENT.

 Consultants
SAEHAN CNC
CO.,LTD.
JEAN AND LEE PARNERS
CO.,LTD.
UNGDO ENGINEERING
CO.,LTD.
NARA ENGINEERING
​CONSULTANT
CO.,LTD.
DAEYUN ENVIRONMENT
CO.,LTD.
JUNGLIM ARCHITECTS
CO.,LTD.
DAEKYUNG ENC
CO.,LTD.

One of the challenges of this design was to create independent circulation for each function of a multi-functional entertainment building. The three main components, a cinema, night club, and shopping mall, were separated vertically and linked three dimensionally to maximize each element. A 900x900 pixel size image of Mona Lisa will be displayed on the façade. Additional signage will wrap around the building exterior and be blurred by the Mona Lisa image. The usage of the “sfumato” effect on the skin, a term coined by Leonardo da Vinci, represents a blending of colors and tones, so subtly that there is no perceptible transition of a mixing and interlocking of programs.